Data Analytics Methods for Marketing
Completed by Kacper Sławomir Sturgólewski
November 8, 2023
12 hours (approximately)
Kacper Sławomir Sturgólewski's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Planning
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Target Audience
- Category: Customer Analysis
