Data Analytics Methods for Marketing
Completed by Rim Alhirk
February 3, 2025
12 hours (approximately)
Rim Alhirk's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Regression Analysis
