Customer Value in Pricing Strategy
Completed by Lizeth Natalia Guerrero
May 21, 2023
14 hours (approximately)
Lizeth Natalia Guerrero's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Analysis
- Category: Market Research
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Behavioral Economics
- Category: Case Studies
- Category: Customer Insights
- Category: Revenue Management
- Category: Global Marketing
- Category: Marketing Psychology
