Attract and Engage Customers with Digital Marketing
Completed by Patricia Hamilton
February 26, 2026
14 hours (approximately)
Patricia Hamilton's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Keyword Research
- Category: Target Audience
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Customer Engagement
