Measure and Optimize Social Media Marketing Campaigns
Completed by Casandra Sibila
March 13, 2026
12 hours (approximately)
Casandra Sibila's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Campaign Management
- Category: Digital Advertising
- Category: Key Performance Indicators (KPIs)
- Category: Advertising Campaigns
- Category: Presentations
- Category: Marketing Communications
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
