Sales and CRM Overview
Completed by Dawn Mackinnon
January 16, 2026
21 hours (approximately)
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What you will learn
Explain how CRM works in the context of sales, marketing, and customer service in modern businesses.
Articulate use cases for how Salesforce can provide value to sales teams.
Navigate Trailhead, the official learning platform of Salesforce.
Demonstrate a working knowledge of the basics of the Salesforce Sales Cloud.
Skills you will gain
- Category: Customer Data Management
- Category: Data Management
- Category: Business-To-Consumer
- Category: Data Cleansing
- Category: Sales Operations
- Category: Databases
- Category: General Sales Practices
- Category: Sales Process
- Category: Customer Relationship Management (CRM) Software
- Category: Sales
- Category: B2B Sales
- Category: Salesforce
