Foundations of Digital Marketing and E-commerce
Completed by Truong Thanh Luan (T.T.L)
January 27, 2026
12 hours (approximately)
Truong Thanh Luan (T.T.L) 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Search Engine Marketing
- Category: Performance Metric
- Category: Marketing Analytics
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Marketing Planning
