Principles of Public Relations
Completed by Tiffani M. Blevins
September 11, 2025
6 hours (approximately)
Tiffani M. Blevins's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define public relations and how it differs from related fields like advertising and marketing.
Apply the four-step public relations process to case examples explaining how each stage informs strategic decision-making in practice.
Differentiate between Corporate Social Responsibility (CSR) and Corporate Social Advocacy (CSA).
Compare professional pathways in public relations by distinguishing between agency and in-house roles.
Skills you will gain
- Category: Stakeholder Communications
- Category: Business Ethics
- Category: Strategic Communication
- Category: Corporate Communications
- Category: Earned Media
- Category: Communication Planning
- Category: Campaign Planning
- Category: Media Relations
- Category: Corporate Sustainability
- Category: Professional Networking
- Category: Branding
- Category: Media and Communications
