Business Intelligence and Competitive Analysis
Completed by Lara N'Diaye
October 28, 2025
15 hours (approximately)
Lara N'Diaye's account is verified. Coursera certifies their successful completion of Business Intelligence and Competitive Analysis
What you will learn
Diagnose a complex business situation using critical thinking, benchmarking and data analytics skills
Like a management consultant, discover and prioritize problems by combining competitive intelligence with problem diagnosis and storytelling skills
Identify levers and isolate issues with the greatest financial stakes using strength and weakness analysis, value driver and breakdown analysis
Assess industry trend, risk, and competition intensity, and detect abnormalities and alarms through industry analysis and competition positioning
Skills you will gain
- Category: Business Strategy
- Category: Business Analytics
- Category: Data Analysis
- Category: Business Intelligence
- Category: Benchmarking
- Category: Consulting
- Category: Analysis
- Category: Competitive Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Market Analysis
- Category: Risk Analysis
- Category: Data Storytelling
