Positioning: What you need for a successful Marketing Strategy
Completed by Lisette Horne
January 5, 2024
11 hours (approximately)
Lisette Horne's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Market Research
- Category: Value Propositions
- Category: Market Trend
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Market Intelligence
- Category: Target Audience
- Category: Consumer Behaviour
- Category: Marketing
- Category: Target Market
