Foundations of Digital Marketing and E-commerce
Completed by Álvaro Edgardo Paquien Zúñiga
August 12, 2026
12 hours (approximately)
Álvaro Edgardo Paquien Zúñiga's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing
- Category: Digital Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Marketing
