Qualitative Research
Completed by Varun Mohan
September 25, 2023
14 hours (approximately)
Varun Mohan's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Surveys
- Category: Report Writing
- Category: Research
- Category: Business Research
- Category: Focus Group
- Category: Research Reports
- Category: Qualitative Research
- Category: Analysis
- Category: Market Research
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Drive Engagement
