Building Generative AI Capabilities
Completed by TZU SHIN TAN
April 27, 2025
3 hours (approximately)
TZU SHIN TAN's account is verified. Coursera certifies their successful completion of Building Generative AI Capabilities
What you will learn
You will learn the key strategic considerations of change management and ethics in Generative AI.
You will learn how to create a customer journey map.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Generative AI
- Category: AI Product Strategy
- Category: Customer Relationship Management
- Category: Responsible AI
- Category: Data-Driven Marketing
- Category: Customer experience strategy (CX)
- Category: Design Thinking
- Category: Change Management
- Category: General Data Protection Regulation (GDPR)
- Category: Marketing Planning

