Fundamentals of Social Media Advertising
Completed by Catarina Sousa
December 9, 2025
11 hours (approximately)
Catarina Sousa's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Category: Data-Driven Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Advertising Campaigns
- Category: Social Media Content
- Category: Copywriting
- Category: Online Advertising
- Category: Social Media Campaigns
- Category: Social Media Marketing
- Category: Content Creation
- Category: Advertising
- Category: Paid media
