Data Analytics Methods for Marketing
Completed by Marina Doria
March 12, 2026
12 hours (approximately)
Marina Doria's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Conversion Funnel Analysis
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: A/B Testing
- Category: Customer Insights
- Category: Data Analysis
- Category: Advertising Campaigns
