Business Intelligence and Competitive Analysis
Completed by Marcella Sophie Zarouk
June 19, 2025
16 hours (approximately)
Marcella Sophie Zarouk's account is verified. Coursera certifies their successful completion of Business Intelligence and Competitive Analysis
What you will learn
Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.
Skills you will gain
- Category: Strategic Thinking
- Category: Consulting
- Category: Data Storytelling
- Category: Management Consulting
- Category: Competitive Intelligence
- Category: Business Analytics
- Category: Business Strategy
- Category: Key Performance Indicators (KPIs)
- Category: Benchmarking
- Category: Analysis
- Category: Risk Analysis
- Category: Root Cause Analysis
