Fundamentals of Social Media Advertising
Completed by Luiz Souza
January 22, 2026
11 hours (approximately)
Luiz Souza's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Category: Brand Management
- Category: Content Creation
- Category: Social Media Campaigns
- Category: Online Advertising
- Category: Social Media Marketing
- Category: Social Media Content
- Category: Information Privacy
- Category: Social Media
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Advertising Campaigns
- Category: Advertising
