Marketing, Communication, and PR
Completed by Andryanna Katherine Sheppard
November 20, 2025
28 hours (approximately)
Andryanna Katherine Sheppard's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Storytelling
- Category: Promotions and Campaigns
- Category: Marketing Communications
- Category: Content Performance Analysis
- Category: Public Relations
- Category: Integrated Marketing Communications
- Category: Marketing and Public Relations
- Category: Campaign Management
- Category: Target Audience
- Category: Cross-Channel Marketing
- Category: Content Creation
- Category: Ethical Standards And Conduct
