Foundations of Digital Marketing and E-commerce
Completed by Misty Lea Bennett Fantom
June 5, 2025
12 hours (approximately)
Misty Lea Bennett Fantom's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance marketing
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Branding
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
