Foundations of Digital Marketing and E-commerce
Completed by Edgar Enrique Ortiz Gonzalez
May 28, 2024
12 hours (approximately)
Edgar Enrique Ortiz Gonzalez's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data Storytelling
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Customer Engagement
