From Likes to Leads: Interact with Customers Online
Completed by Juliana Obregon Polit
June 2, 2025
20 hours (approximately)
Juliana Obregon Polit's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Drive Engagement
- Category: Brand Awareness
- Category: Social Media Content
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Advertising
