Developing a Winning Marketing Strategy
Completed by Demitri Funnell
February 5, 2025
16 hours (approximately)
Demitri Funnell's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Branding
- Category: Product Marketing
- Category: Customer Analysis
- Category: Marketing Management
- Category: Target Audience
- Category: Market Analysis
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Value Propositions
- Category: Strategic Marketing
