Developing a Marketing Mix for Growth
Completed by Matthew Smith
October 4, 2025
13 hours (approximately)
Matthew Smith's account is verified. Coursera certifies their successful completion of Developing a Marketing Mix for Growth
What you will learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you will gain
- Category: Market Opportunities
- Category: Marketing Channel
- Category: Integrated Marketing Communications
- Category: Strategic Marketing
- Category: Product Planning
- Category: Product Lining
- Category: Marketing Communications
- Category: Consumer Behaviour
- Category: Product Assortment
- Category: Promotional Strategies
- Category: Product Lifecycle Management
- Category: Advertising Campaigns
