The Business of Product Management II
Completed by Lindsay Norville
September 2, 2025
13 hours (approximately)
Lindsay Norville's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Customer experience improvement
- Category: Financial Statements
- Category: Commercialization
- Category: Initiative and Leadership
- Category: Agile Methodology
- Category: Product Management
- Category: Customer Retention
- Category: Financial Analysis
- Category: Agile Product Development
- Category: Financial Statement Analysis
- Category: Innovation
- Category: Brand Loyalty
