From Likes to Leads: Interact with Customers Online
Completed by Katherine Ramírez Meriño
May 19, 2026
20 hours (approximately)
Katherine Ramírez Meriño's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Brand Awareness
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Customer Engagement
- Category: Advertising
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Content Creation
- Category: Content Performance Analysis
