Qualitative Research
Completed by Maria Aranzazu Maroto
July 7, 2024
14 hours (approximately)
Maria Aranzazu Maroto's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Research Reports
- Category: Report Writing
- Category: Research Design
- Category: Recruitment
- Category: Focus Group
- Category: Drive Engagement
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Sample Size Determination
- Category: Qualitative Research
- Category: Surveys
