Mobile Marketing, Optimization Tactics, and Analytics
Completed by Lauren Coughlin
January 3, 2024
11 hours (approximately)
Lauren Coughlin's account is verified. Coursera certifies their successful completion of Mobile Marketing, Optimization Tactics, and Analytics
What you will learn
Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
Analyze and optimize marketing efforts to improve business outcomes
Develop a digital marketing plan designed to meet your goals and objectives
Skills you will gain
- Category: Driving engagement
- Category: A/B Testing
- Category: Marketing Effectiveness
- Category: Web Analytics
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Analytics
- Category: Sales
- Category: Conversion Funnel Analysis
- Category: Customer experience improvement
- Category: Digital Media Strategy
