Data Analytics Methods for Marketing
Completed by Paula Nicole Serrano Chandia
March 16, 2026
12 hours (approximately)
Paula Nicole Serrano Chandia's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Customer Analysis
- Category: Customer Insights
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Data Analysis
