Global Impact: Multiculturalism
Completed by Lucy Lange
September 26, 2023
13 hours (approximately)
Lucy Lange's account is verified. Coursera certifies their successful completion of Global Impact: Multiculturalism
What you will learn
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
Skills you will gain
- Category: Consumer Behaviour
- Category: Culture
- Category: Target Market
- Category: Marketing
- Category: Customer Analysis
- Category: Marketing Channel
- Category: Cultural Responsiveness
- Category: Cultural Sensitivity
- Category: Cultural Diversity
- Category: Advertising
- Category: Marketing Strategies
- Category: Diversity Marketing
