Assess for Success: Marketing Analytics and Measurement
Completed by Chee Chun Chris Tse
May 8, 2024
18 hours (approximately)
Chee Chun Chris Tse's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Pivot Tables And Charts
- Category: A/B Testing
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Data Presentation
- Category: Spreadsheet Software
- Category: Media Buying
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: Marketing Effectiveness
