Measure and Optimize Social Media Marketing Campaigns
Completed by Huma Zohaib
December 8, 2025
12 hours (approximately)
Huma Zohaib's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Presentations
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Communication
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Marketing
