Introduction to Public Relations
Completed by Maria Avila
July 6, 2026
25 hours (approximately)
Maria Avila's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Public Relations
- Category: Media Relations
- Category: Media Planning
- Category: Communication Planning
- Category: Strategic Communication
- Category: AI Personalization
- Category: Campaign Planning
- Category: Generative AI
- Category: Media Strategy
- Category: AI literacy
- Category: Target Audience
- Category: Content Creation
