Integrated and Strategic Communication Campaigns
Completed by Charles Wilcoxen
September 30, 2025
6 hours (approximately)
Charles Wilcoxen's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Branding
- Category: Media Planning
- Category: Communication Planning
- Category: Target Market
- Category: Target Audience
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Stakeholder Communications
- Category: Business Strategy
- Category: Communication Strategies
- Category: Advertising Campaigns

