Developing a Winning Marketing Strategy
Completed by LaRisa Mohr
February 8, 2025
16 hours (approximately)
LaRisa Mohr's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing
- Category: Market Research
- Category: Value Propositions
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Target Audience
- Category: Market Analysis
- Category: Brand Management
