Customer Centric Innovation
Completed by Stijn Van Brussel
June 15, 2026
7 hours (approximately)
Stijn Van Brussel's account is verified. Coursera certifies their successful completion of Customer Centric Innovation
What you will learn
Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.
Skills you will gain
- Category: Business Strategies
- Category: Customer Relationship Management
- Category: Innovation
- Category: Customer Analysis
- Category: Process Development
- Category: New Product Development
- Category: Consumer Behaviour
- Category: User Feedback
- Category: Market Research
- Category: Product Development
- Category: Marketing Psychology
- Category: Customer Insights
