Introduction to Public Relations
Completed by Chloe Dumont
October 1, 2024
25 hours (approximately)
Chloe Dumont's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Strategic Communication
- Category: Campaign Planning
- Category: AI literacy
- Category: Program Evaluation
- Category: Communication Planning
- Category: Generative AI
- Category: Media and Communications
- Category: Content Creation
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Target Audience
