Measure and Optimize Social Media Marketing Campaigns
Completed by Kritika Kesarwani
March 7, 2026
12 hours (approximately)
Kritika Kesarwani's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Business Metrics
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Advertising
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Marketing Communications
- Category: Communication
