Introduction to Public Relations
Completed by Eleanor Sarah Prendergast
September 27, 2025
25 hours (approximately)
Eleanor Sarah Prendergast's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Generative AI
- Category: Program Evaluation
- Category: Strategic Communication
- Category: Content Creation
- Category: Marketing and Public Relations
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: AI literacy
- Category: Communication Planning
- Category: Media and Communications
- Category: Campaign Planning
