Fundamentals of Social Media Advertising
Completed by Lucía González Barreto
March 24, 2026
11 hours (approximately)
Lucía González Barreto's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Category: Paid media
- Category: Content Creation
- Category: Advertising
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Brand Management
- Category: Data-Driven Marketing
- Category: Digital Advertising
- Category: Social Media
- Category: Social Media Campaigns
- Category: Information Privacy
- Category: Online Advertising
