Global Impact: Multiculturalism
Completed by Lisa J Sykes
September 18, 2024
13 hours (approximately)
Lisa J Sykes's account is verified. Coursera certifies their successful completion of Global Impact: Multiculturalism
What you will learn
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
Skills you will gain
- Category: Communication Strategies
- Category: Workplace inclusivity
- Category: Advertising
- Category: Advertising Campaigns
- Category: Marketing Communications
- Category: Cultural Diversity
- Category: Diversity Marketing
- Category: Intercultural Competence
- Category: Diversity and Inclusion
- Category: Cultural Sensitivity
- Category: Marketing Channel
- Category: Team Leadership
