Measure and Optimize Social Media Marketing Campaigns
Completed by Anja Neuenschwander
May 6, 2026
12 hours (approximately)
Anja Neuenschwander's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Advertising Campaigns
- Category: Data Analysis
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Business Metrics
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Performance Reporting
- Category: A/B Testing
- Category: Data-Driven Marketing
- Category: Social Media Analytics
