Marketing analytics: Know your customers
Completed by Lorenzo Lucas Soriano Yling
July 29, 2023
20 hours (approximately)
Lorenzo Lucas Soriano Yling's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Analysis
- Category: Predictive Analytics
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Analytics
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Digital Media Strategy
