Social Media Management
Completed by Matthew Verdin
January 27, 2026
18 hours (approximately)
Matthew Verdin's account is verified. Coursera certifies their successful completion of Social Media Management
What you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
- Category: Social Media Analytics
- Category: Content Marketing
- Category: Social Media Strategy
- Category: Content Performance Analysis
- Category: Drive Engagement
- Category: Generative AI Agents
- Category: Content Management
- Category: Social Media
- Category: Performance Analysis
- Category: Content Strategy
- Category: Content Creation
- Category: Customer Engagement
