Attract and Engage Customers with Digital Marketing
Completed by Waly Costa Do Prado
February 18, 2026
14 hours (approximately)
Waly Costa Do Prado's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Digital Advertising
