Attract and Engage Customers with Digital Marketing
Completed by Viviana Andrea McLean Barreiro
February 21, 2026
14 hours (approximately)
Viviana Andrea McLean Barreiro's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Target Audience
- Category: Google Ads
- Category: Customer Analysis
- Category: Keyword Research
- Category: Digital Marketing
- Category: Content Optimization
