Introduction to Social Media Marketing
Completed by João Duarte
March 24, 2026
17 hours (approximately)
João Duarte's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Channel
- Category: Digital Media Strategy
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Social Media Marketing
- Category: Customer Analysis
- Category: Social Media Strategy
- Category: Digital Marketing
- Category: Journey Mapping
- Category: Facebook
- Category: Smart Goals
