Principles of Public Relations
Completed by Jacqueline Lynne Freer-van Zyl
September 7, 2026
6 hours (approximately)
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What you will learn
Define public relations and how it differs from related fields like advertising and marketing.
Apply the four-step public relations process to case examples explaining how each stage informs strategic decision-making in practice.
Differentiate between Corporate Social Responsibility (CSR) and Corporate Social Advocacy (CSA).
Compare professional pathways in public relations by distinguishing between agency and in-house roles.
Skills you will gain
- Category: Communication Planning
- Category: Stakeholder Communications
- Category: Media Relations
- Category: Professional Networking
- Category: Advocacy
- Category: Marketing and Public Relations
- Category: Stakeholder Engagement
- Category: Research
- Category: Program Evaluation
- Category: Public Relations
- Category: Campaign Planning
- Category: Media and Communications
