GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Jolanta Voina
February 20, 2025
2 hours (approximately)
Jolanta Voina's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Marketing Analytics
- Category: Performance Analysis
- Category: Generative AI
- Category: Data Ethics
- Category: Google Analytics
- Category: Data-Driven Marketing
- Category: Artificial Intelligence
- Category: Responsible AI
- Category: Campaign Management
- Category: Customer Insights
- Category: Marketing Automation
- Category: Customer Analysis
