Marketing Analytics with Meta
Completed by Lumiere Ivanova Lee
January 26, 2026
13 hours (approximately)
Lumiere Ivanova Lee's account is verified. Coursera certifies their successful completion of Marketing Analytics with Meta
What you will learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you will gain
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Conversion Funnel Analysis
- Category: Social Media Campaigns
- Category: Paid media
- Category: Data Presentation
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Data-Driven Decision-Making
- Category: Advertising Campaigns
- Category: Advertising
- Category: A/B Testing
