Applying Data Analytics in Marketing
Completed by Claudia Peña Azpeitia
August 15, 2024
16 hours (approximately)
Claudia Peña Azpeitia's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Generative AI
- Category: Data-Driven Marketing
- Category: AI Personalization
- Category: Machine Learning
- Category: Customer Insights
- Category: Predictive Modeling
- Category: Advanced Analytics
- Category: Customer Retention
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Data Analysis
